SAIF AHMED

I build lead generation engines — organic, paid and partner — and the measurement that proves they worked. Own positioning and messaging (ICP definition, category narrative, offer story), lead generation across organic search, paid search and social, content and partner/co-marketing, and AI visibility — how we surface in AI-powered search and LLM answers across ChatGPT, Perplexity and Google AI Overviews. Landing pages, onboarding and lifecycle email shipped by me, so tests go live in days rather than sprints. GA4, Tag Manager and UTM governance mean spend is judged against pipeline and closed revenue, not form fills.

Built the demand generation engine from zero to 100+ US clients, adding $300K in annual recurring revenue through paid search, paid social, SEO and partner referral channels. Cut cost per lead from $350 to $122 — a 65% reduction — by reallocating budget out of underperforming placements into intent-led paid search and organic content. Owned the full measurement stack (GA4, Google Tag Manager, UTM governance) so channel spend was judged against closed revenue, not form fills. Partnered with realtor networks and CPA firms on co-marketing and referral programmes — the highest-converting acquisition channel in the mix.

Own and operate two of Bengaluru's largest builder communities — 10,000+ founders, developers and indie builders across 46+ events. Built a repeatable community-led growth motion end to end: venue and sponsor sourcing, speaker partnerships, registration, attendance and follow-up. Recruited sponsors and co-marketed each event across partner audiences to lift turnout at no incremental media cost. A standing distribution channel for reaching technical builders where they already are.